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Sample market · 6 fictional brands · illustrative figures Channel groups on: 2 of 9 Bigdatr's own data updates daily

Advertising Creative

Explore ads Today · 8 new in this sample

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    Media Value

    Share of voice Travel (sample) · September 2026 · estimated spend

    From your own feed, you're 3rd. Orbel Air leads.

    # Brand Share of voice Share Est. spend Since your feed
    1Orbel Air$500k–
    2Wayfold$450k–
    3Fernwick Escapes You$330k–
    4Larkspur Rail$170k–
    5Tussock Trail Co.$110k–
    6Saltglass Cruises$40k–

    Showing 2 of 9 channel groups: what you'd see in your own feed.

    Channel groups 2 of 9 on

    Groups as listed in Bigdatr's FAQ. Bigdatr monitors 13 media channels.

    Nothing here yet. Ads on channels you can't see never reach your feed.

    SALTGLASSFjords by sea, all autumn.
    Now visibleSaltglass Cruises · Television · on air since 4 Aug (sample)

    Media Value

    Media mix Saltglass Cruises · Oct 2025 to Sep 2026 · sample

    Twelve monthly columns showing Saltglass Cruises' share of spend in television, connected TV and every other channel. Connected TV grows from 7.5% to 21.6% while television falls from 51% to 40%.

    Sep 2026

    $1.39m estimated spend

    Alert, 4 Aug: new TV campaign detected for Saltglass Cruises.

    Not a sample

    In Bigdatr's published July 2026 data, digital channels took 57% of total industry spend. Digital display was the largest single channel at 35%, with TV second at 22%.

    Source: Bigdatr Insights, "Australian Advertising Trends: How Top Brands Are Reshaping Their Media Mix in 2026", 1 Oct 2026.

    Advertising Auditing

    Audit an ad Fernwick Escapes · Social Media · draft, not yet running

    Draft
    Timber cabin with a lit window on a still alpine lake at dusk

    Fernwick Escapes

    New Zealand's best-rated lakeside cabins.

    From $189* a night, this spring.

    *Conditions apply.

    Audit report

    Scanning 3 claims…

    1. High

      Superlative claim

      "Best-rated" needs current evidence you can show on request.

      Name the rating source and date, or drop "best".

    2. Medium

      Headline price

      A "from" price should include every fee a guest can't avoid.

      Show the total minimum price, cleaning and booking fees included.

    3. Low

      Vague qualification

      "Conditions apply" doesn't say which conditions.

      Name the key conditions next to the price.

    Illustrative rules on sample copy, not legal advice. In Bigdatr, you define the terms and content each check looks for.

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    Automotive Industry
    1. Australian Advertising Trends: How Top Brands Are Reshaping Their Media Mix in 2026July 2026 data on TV and social ad spend, and the top advertisers changing their mix.
    2. Banking and Finance competition rises as advertising spend contractsSpend is falling while new lenders arrive: over 50 brands made their lending debut in Q1 2026.
    3. Where NZ travel advertising is headingWhere consumers are spending and where travel brands are advertising.
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    Help

    Your questions answered
    What data do you provide?

    Advertising Creative: alerts on competitor advertising; downloadable creatives (images, videos, transcripts, metadata); AI analysis of messaging, product placement, promotions and targeting; daily ad schedules and activity; audiences by age and gender.

    Media Value: estimated spend by brand, publisher and industry; share of voice across channels, industries and periods; media mix; historical trends and seasonality.

    Advertising Auditing: checks against legal and industry standards; customisable machine-learning risk scans; audit reports with prioritised risks.

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    Can I export reports or dashboards?

    Yes. Creatives export as PDF, CSV or media files, and media spend as CSV. You can also build reports in the platform.

    Which media channels does Bigdatr monitor?

    Metro and regional TV, metro and regional radio, subscription TV, digital video, digital display, social media, connected TV, out of home, digital search, and historical newspapers and magazines.

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    Advertising Creative · sample